Skills

Blog Post

Write long-form content that drives traffic and enhances SEO/AEO/GEO

Pillar Article

Create comprehensive topic pages that anchor a content cluster

Thought Leadership

Opinionated, insight-driven articles that position the brand as an expert

Press Release

Newsworthy announcements ready to pitch to journalists and publications

Case Study

Turn a customer result into a structured, persuasive proof story

Product Description

Clear, benefit-led product copy for web pages and catalogues

Content Repurposing

Turn one long-form piece into posts, clips, and summaries

LinkedIn Post

High-engagement LinkedIn posts that build brand and generate leads

Social Media Posts

Repurpose a piece into posts for X, Instagram, and LinkedIn

Newsletter

Well-structured email newsletters subscribers look forward to

Email Sequence

Multi-step nurture sequences that move prospects toward a decision

Ad Copy

Conversion-focused copy for Google, LinkedIn, and Meta campaigns

Landing Page Copy

Persuasive landing-page copy structured around the value proposition

Keyword Research

Research and cluster keywords around a topic to guide the content plan

Live SERP Research

Pull live search data for volume, difficulty, intent, and competitors

Reconcile SEO Tools

Resolve Ahrefs vs SEMrush vs GSC into one agreed view

AEO Readiness Scoring

Score a page for LLM-citation readiness with specific fixes

Content Brief

Structured briefs with headings, keywords, and SERP context for writers

Content Calendar

Plan a month or quarter mapped to topics, channels, and goals

Metadata

Click-worthy title tags and meta descriptions at scale

Internal Links

Identify and insert contextually relevant internal links

Schema Markup

Production-ready JSON-LD schema for any page type

FAQ Generator

Q&A sections that target voice search and AI overviews

Entity Mapper

Audit a page for missing entities and link them to internal targets

Citable Claims

Extract and format statistics as quotable, linkable claims

Image Alt Text

Descriptive, keyword-rich alt text for images in bulk

Decay Audit

Score the library by traffic decay, staleness, and AEO readiness

Refresh / Kill / Leave Triage

Label each page so effort goes only where it pays

Projected Recovery Ranking

Rank refresh candidates by projected traffic recovery, not gut feel

Per-Market Keyword Research

Market-specific keyword research — not a literal translation

Transcreation

Adapt tone, examples, and references per market against brand blocks

Localise for the Market

Adapt tone, examples, and references to the target market against the brand blocks

Brand & Compliance Check

Check the localised output against brand guidelines, terminology, and the market's compliance rules

Localise Title & Meta

Localised titles, meta, and internal-link suggestions per market

Route to Native Reviewer

Assign a native human expert per language as a quality gate

Ingest Sales-Call Signals

Read the Gong/sales-call language mix to spot demand

Monitor Search Decay

Watch Search Console for ranking drops and decay

Monitor Product Releases

Watch Jira/product releases for content opportunities

Rank Opportunities

Rank opportunities by demand × deal value

Fact Density Audit

Score a page for factual depth and surface gaps that weaken E-E-A-T

Hallucination & Citation Check

Catch unsupported claims and verify citations before review

Structure & Schema Check

Validate headings, schema, and on-page structure

Readability Check

Score readability and flag dense or off-tone passages

Brand Voice Guide

Define and document the brand voice, tone, and do/don'ts

Enforce Voice & Tone

Enforce the brand voice and flag off-brand passages

Glossary & Naming Check

Check glossary terms and product naming for consistency

Competitor Positioning

Map how competitors are positioned and find gaps to own