Skills
Atomic capabilities — the reusable building blocks that agents bundle and workflows chain.
Blog Post
Write long-form content that drives traffic and enhances SEO/AEO/GEO
Pillar Article
Create comprehensive topic pages that anchor a content cluster
Thought Leadership
Opinionated, insight-driven articles that position the brand as an expert
Press Release
Newsworthy announcements ready to pitch to journalists and publications
Case Study
Turn a customer result into a structured, persuasive proof story
Product Description
Clear, benefit-led product copy for web pages and catalogues
Content Repurposing
Turn one long-form piece into posts, clips, and summaries
LinkedIn Post
High-engagement LinkedIn posts that build brand and generate leads
Social Media Posts
Repurpose a piece into posts for X, Instagram, and LinkedIn
Newsletter
Well-structured email newsletters subscribers look forward to
Email Sequence
Multi-step nurture sequences that move prospects toward a decision
Ad Copy
Conversion-focused copy for Google, LinkedIn, and Meta campaigns
Landing Page Copy
Persuasive landing-page copy structured around the value proposition
Keyword Research
Research and cluster keywords around a topic to guide the content plan
Live SERP Research
Pull live search data for volume, difficulty, intent, and competitors
Reconcile SEO Tools
Resolve Ahrefs vs SEMrush vs GSC into one agreed view
AEO Readiness Scoring
Score a page for LLM-citation readiness with specific fixes
Content Brief
Structured briefs with headings, keywords, and SERP context for writers
Content Calendar
Plan a month or quarter mapped to topics, channels, and goals
Metadata
Click-worthy title tags and meta descriptions at scale
Internal Links
Identify and insert contextually relevant internal links
Schema Markup
Production-ready JSON-LD schema for any page type
FAQ Generator
Q&A sections that target voice search and AI overviews
Entity Mapper
Audit a page for missing entities and link them to internal targets
Citable Claims
Extract and format statistics as quotable, linkable claims
Image Alt Text
Descriptive, keyword-rich alt text for images in bulk
Decay Audit
Score the library by traffic decay, staleness, and AEO readiness
Refresh / Kill / Leave Triage
Label each page so effort goes only where it pays
Projected Recovery Ranking
Rank refresh candidates by projected traffic recovery, not gut feel
Per-Market Keyword Research
Market-specific keyword research — not a literal translation
Transcreation
Adapt tone, examples, and references per market against brand blocks
Localise Title & Meta
Localised titles, meta, and internal-link suggestions per market
Route to Native Reviewer
Assign a native human expert per language as a quality gate
Ingest Sales-Call Signals
Read the Gong/sales-call language mix to spot demand
Monitor Search Decay
Watch Search Console for ranking drops and decay
Monitor Product Releases
Watch Jira/product releases for content opportunities
Rank Opportunities
Rank opportunities by demand × deal value
Fact Density Audit
Score a page for factual depth and surface gaps that weaken E-E-A-T
Hallucination & Citation Check
Catch unsupported claims and verify citations before review
Structure & Schema Check
Validate headings, schema, and on-page structure
Readability Check
Score readability and flag dense or off-tone passages
Brand Voice Guide
Define and document the brand voice, tone, and do/don'ts
Enforce Voice & Tone
Enforce the brand voice and flag off-brand passages
Glossary & Naming Check
Check glossary terms and product naming for consistency
Competitor Positioning
Map how competitors are positioned and find gaps to own